Is your product ready to go to market?Our rigorous substantiation & validation work ensures it can safely keep its promises
Product Performance Testing
Product claims are factual statements that convey explicitly or implicitly product characteristics or functions. In other words, product claims are honest, credible performance promises that attract target consumers. Product claims must be based on reliable evidence. So, ensuring claims are meaningful, supportable and defensible is critical.
At ATL, we conduct rigorous performance tests in order to substantiate and validate product claims. Testing can involve regulatory approval, registration, and creative technical approaches, depending on the product and the claim. With several industry veterans on staff, we can help you balance often-opposing technical and business needs.
We qualify new product claims and product positioning by confirming the technical efficacy and consumer relevance of regulated and non-regulated claims. Our capabilities in product performance testing are extensive and effective.
Our capabilities involve everything from product residue assessments, discoloration and malodor reduction evaluations to compatibility assessments, like tensile strength and product absorbency.
Product Research & Development
ATL has the industry experience and technical capability to help establish that products deliver the performance that is promised. We are equipped with the tools and resources to define methodology to confirm consumer-accepted concepts and claims.
We help you articulate claims, confirm technical feasibility and generate data to optimize product performance. We evaluate techniques, devices and products for potential benefits and design and execute proof of concept. Through our collaborative approach, we help you fine tune products to deliver the desired performance, advise and contribute to the final claims support packaging and provide insight and guidance throughout the entire research and development process.